Three top trends in content monetization for pulishers
In the last years, publishers have begun realizing that the key to successfully monetize their content is to experiment with different strategies and constantly evolve, due to various economic, social and technological reasons. The last trends in the publishing industry are native advertising , subscription programs and premium paid content. Native Advertising is a form of online contextual advertising that consists in posting advertising content within a coherent context with the article or a topic of a blog , even visually, to melt with the outline in which they are posted. It has now become a consolidated reality that will spread faster and faster. A typical example of native advertising can be represented by the insertion of an advertisement of a driller inside an article that talks about DIY projects. The ratio beyond native advertising is related to the flow of consumer thinking. A contextual advertising does not interrupt the attention of the reference a...